Source: WSJ
By JOEL MILLMAN and MIKE ESTERL
Sep 3rd
Washington residents are pouring over the Oregon line this summer to buy liquor after Washington state privatized the sale of hard alcohol-and made the booze more expensive by raising state fees.
Sales at Rainier Liquor Store, the lone liquor outlet in this town of 2,000 residents, are running $2,000 a day higher than last summer, said proprietor Traci Brumbles. Every day "is like a holiday" now, she said.
Ms. Brumbles can thank "liquor sticker shock," the term Washington residents use for a big price rise since June.
Washington residents are pouring over the state line to buy liquor in Oregon towns such as Rainier, as changes to liquor sales drive up prices in Washington state this summer.
"You see something over there that costs $20, and when you get up to the cash register, it's $28," said Matt Phillips, a Longview, Wash., resident who was on his weekly trip across the Columbia River to buy alcohol in Rainier. He bought a fifth of Windsor Canadian whiskey for $19.95 that sells for about $24.50 back home.
Washington is the 33rd state to fully privatize liquor sales, but it is believed to be the first to do so since immediately after the end of Prohibition. That is turning the state into a rare study of how-or how not-to manage such a transition at a time when several other states are weighing exiting the liquor business.
Until this summer, Washington by law owned all distributors and sellers of alcoholic spirits; nongovernment stores could sell only undistilled alcohol, such as wine and beer. Last November, state voters passed a measure to hand distribution and sales to the private sector. The measure's biggest financial backer was Costco Wholesale Corp. COST -0.73%
Many residents assumed that privatization-and ensuing competition-would drive down liquor prices. Opponents warned that falling prices would foster alcohol abuse and sales to minors.
Instead, prices have shot up. The state Department of Revenue said the average price of liquor rose 17% in June from a year earlier and that sales by volume at stores, bars and restaurants fell 9% to 2.9 million liters.
Some say prices could come down somewhat after distributors and retailers work through start-up costs and become more efficient. But much of the blame is being laid on taxes.
Even before privatization, Washington had some of the nation's highest liquor taxes and fees, at $26.70 a gallon. The national average is $7.02 a gallon, said the Tax Foundation, a research group. Washington state's levies included government stores' 52% markup, a 21% liquor sales tax and a $3.77-per-liter excise tax.
And while those sales and excise taxes remain under privatization, new fees further raised prices: Liquor distributors must pay an additional 10% levy, and retailers another 17%. Distributors also are on the hook for any shortfall to the state if they don't generate $150 million from the 10% fee by April.
"It's astronomical and confiscatory for the consumer,'' said David Ozgo, chief economist at the Distilled Spirits Council of the United States, which represents U.S. liquor suppliers.
The spillover could potentially damp privatization elsewhere. "It's slowing down the process in others states. It's turning into a negative,'' said Craig Wolf, president of Wine & Spirits Wholesalers of America, a national industry group for wholesalers.
Costco and other supporters of Washington's move say they expect prices to drop as more competitors enter the market. "It's remarkable how smoothly this has gone. None of the fears of the opponents of this change have materialized," said Joel Benoliel, chief legal officer for Costco, based in Issaquah, Wash.
Opponents say the law is too new to determine its impact. "As far as social costs, like sales to minors and increased DUIs, it's too early for these things to materialize," said Karina Shagren, a spokeswoman for Washington Gov. Chris Gregoire, who opposed the measure.
Washington consumers now can turn to more than 1,500 retailers licensed to sell liquor, compared with only 328 government-owned outlets before.
But with prices up, many Washington buyers-or at least those within driving distance of Oregon or Idaho-are shopping across the state line. Figures released this summer by Oregon's Liquor Control Commission said June and July liquor sales in 12 stores it tracks along the state line with Washington were about $1.5 million above sales in the year-ago period.
In Rainier, the Oregon liquor commission said sales jumped 60%, compared with the same period last summer. Ms. Brumbles, of Rainier Liquor, added staff and store hours to meet demand from Washington shoppers. "You know how the week is before Christmas? It's like that every single day," she said.
Across the Lewis & Clark Bridge in Longview, Wash., business was barely stirring at Darshan Brar's Boondox Liquor Plus one recent Friday evening. The 50-year-old Mr. Brar paid $250,000 in an online auction for the store, formerly state-owned, but didn't anticipate the price penalty: He sells a fifth of Herradura Tequila for $49.76, versus $39.95 across the river at Rainier; Captain Morgan's spiced rum at $47.52 a half gallon, versus $33.95 for the same bottle in Rainier.
"Everybody that comes in and looks at the price, they compare to Rainier. They just say, 'I am going to Rainier,' " said Rup Brar, the owner's daughter.